It is probably one of the most challenging requests faced by PR practitioners – especially in the ever-shrinking media landscape in WA.

What can two young Aussie blokes walking out of a football stadium and the Princess of Wales teach us about how things work in the Court of Public Opinion?

Let’s discuss the category of advertising that I think is the equivalent of throwing wads of hundred-dollar bills into a cyclone.

The rapidly changing nature of public relations, communications and marketing.

Whether to use an influencer for promotion has increasingly become a big question for many marketing teams and business owners.

In the cutthroat world of commercial television, one quick thinking cameraman left Channel Seven Perth's competitors seething.

How buying cereal for my sport-mad son revealed the challenges of a well-intentioned marketing promotion.

Brand is all about emotional connection and building heartfelt relationships – often, it has absolutely nothing to do with intellect or overly sophisticated thinking.

How to assess the risk of social media criticism about your business.

Two words set the heart of every marketer racing: Going Viral.