JOURNAL
Insights and ramblings on strategic business communications and marketing from JLCA Director John Le Cras.
WHY NINE’S FORAY INTO OUTDOOR MAKES SENSE
From towering city billboards to branding on everyday vehicle fleets, outdoor remains one of the few media formats that can still cut through.
WHY CAFÉS ARE NOT ABOUT COFFEE AND WHY AI WILL NEVER BEAT THEM!
Why AI will never replace a warm smile, personal service and genuine human connection.
THE MARKETING AND PR “S” WORD THAT MATTERS MOST IN 2026
Marketing is full of big ideas and bold promises.
PERTH'S WESTERN SUBURBS STIRLING HIGHWAY STRIP HAS A BIG LITTLE MARKETING SECRET
Highway speaks volumes to one of the fundamental rules of success in marketing
THE KEY PRINCIPLE BUSINESS LEADERS AND MARKETERS NEED TO REMEMBER WHEN YOUR BRAND IS UNDER SOCIAL MEDIA ATTACK
What can two young Aussie blokes walking out of a football stadium and the Princess of Wales teach us about how things work in the Court of Public Opinion?
WHY SO MUCH ADVERTISING IS A WASTE OF MONEY
Let’s discuss the category of advertising that I think is the equivalent of throwing wads of hundred-dollar bills into a cyclone.