JOURNAL
Insights and ramblings on strategic business communications and marketing from JLCA Director John Le Cras.
GOLDEN LEARNINGS FROM A PR CAMPAIGN THAT HIT MEDIA COVERAGE PAYDIRT
It is probably one of the most challenging requests faced by PR practitioners – especially in the ever-shrinking media landscape in WA.
THE ONE THING AI CAN’T REPLACE IN EFFECTIVE COMMUNICATIONS AND MARKETING
The rapidly changing nature of public relations, communications and marketing.
SHOULD I USE AN INFLUENCER TO ENHANCE MY PR and MARKETING EFFECTIVENESS?
Whether to use an influencer for promotion has increasingly become a big question for many marketing teams and business owners.