John Le Cras + Associates is a boutique corporate communications consultancy offering strategic and practical advice to help clients argue their case in the court of public opinion.
Our arrangements with our clients are tailored to suit their needs. And we don’t shirk difficult projects; in fact, it’s the reason we come to work every day.
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What's your story?
So many companies fail to get their message across effectively because they haven't agreed on the story or the best way to tell it. By the way, that's what a communication strategy is really all about.
by John Le Cras
Communication thought starters for PR practitioners, marketers and business leaders.
"I wrote this book to stir up ideas, to get people thinking about things differently. In some ways I am a bit of a communications anarchist: I don't have much time for rules ... but I think I've got a fair idea of what works ... and what doesn't. The idea of this book, apart from massive self-promotion, is to get people to look at things from a different angle. Enjoy with generous amounts of tea, coffee and, hopefully, good humour."
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