Donny McDermid

consultant - media

Donny’s career is hitting prime time. He’s bought over $50 million worth of media throughout his career so far, across every State and every media type.
Donny has a keen strategic mind, understanding just how to optimise clients’ media budgets, from traditional to digital media. We think of him like an advertising stockbroker, structuring client’s campaigns based on their goals, then continually analysing and restructuring where money is spent to ensure the best possible end results. 
He is also the JLCA resident expert in the evolving digital media landscape, and has honed his skills in display advertising, video, content distribution, search, social media lead generation and social content marketing (Facebook, Twitter and the like). He’ll navigate any business through the murky waters of digital media buying to crystal clear bottom lines.