Tell me why!

There’s something about human beings wanting to know why.

There’s that classic question from the four year old peering up into the heavens and asking: Mummy why is the sky blue?  Unstated but implied in the question: Why isn’t the sky pink or green or brown?

Although most kids get through the cute why stage, I don’t think human beings ever stop asking that question. 

That’s precisely the reason that individuals, companies and government departments wanting to argue their case in the court of public opinion always need to ensure they answer the why question- however it applies to the issue at hand.

So often it is the failure to explain the rationale behind decisions that becomes the basis for a media storm and damage to reputation.   In my experience most reasonable individuals are prepared to find in your favour, albeit begrudgingly sometimes, if you take the effort to explain why a change or a particular measure is required.

I might like not like the fact that you are charging me more for a good or service, but at least you have gone to the trouble to tell me WHY you needed to put the price up!

So, companies, governments – in fact, organisations of all shapes and sizes always need to remember the pesky four-year olds in their midst and answer the WHY question whenever they find themselves in the public domain.

By the way, apparently the sky is blue because of the way the Earth’s atmosphere scatters light from the son.  If you want to know more you can visit