Seen one of these around your office recently? Believe me – every company needs one.
It’s a bull-dust meter.
Okay, I’m lying – how could you tell? For those of you who are more technically minded, yep – you win the prize: It’s actually a Geiger counter.
But I reckon everyone helping their company to drive better relationships with customers and other key stakeholders needs one of these.
I think it was Sergeant Friday on the crime series, Dragnet who coined the phrase that lies at the heart of all great issue management: “Just the facts ma’am.”
There are times for every company when things will go wrong; foul ups will occur, the ball will get dropped. When this happens the critical foundation for recovery is truthfulness.
I think most people have an inbuilt bull-dust meter anyway. Don’t deceive yourself: they KNOW when someone is being cute with the truth … and it does nothing but damage relationships and undermine trust. So next time you’re confronted with needing to communicate in a crisis, remember to dust off the bull-dust meter.
Just the facts Ma’am.